Why Milani Obsession Liquid Lipstick Became My Go-To: A Personal Review and Expert Insights
As a beauty enthusiast, I’m always on the lookout for products that not only enhance my look but also stand the test of time. Enter the Milani Obsession Liquid Lipstick—a game-changer in the world of lip cosmetics. With its vibrant shades and luxurious formula, this lipstick has quickly become a staple in my makeup collection. I’ve found that it not only offers a stunning pop of color but also boasts a comfortable wear that lasts throughout the day. In this article, I’m excited to share my insights on why the Milani Obsession Liquid Lipstick deserves a spot in every beauty lover’s arsenal. From its rich pigmentation to its innovative formula, let’s dive into what makes this liquid lipstick a must-try for anyone looking to elevate their makeup game.
I Tried the Milani Obsession Liquid Lipstick and I’m Sharing My Honest Thoughts Below

Milani Amore Matte Lip Crème – Obsession (0.22 Fl. Oz.) Cruelty-Free Nourishing Lip Gloss with a Full Matte Finish

Milani Stay Put Longwear Liquid Lipstick – Smudge-Proof, Kiss-Proof, and Fade-Resistant Formula for All-Day Wear – 10/10

Milani Amore Shine Liquid Lip Color – Addiction (0.1 Ounce) Cruelty-Free Nourishing Lip Gloss with a High Shine, Long-Lasting Finish
1. Milani Amore Matte Lip Crème – Obsession (0.22 Fl. Oz.) Cruelty-Free Nourishing Lip Gloss with a Full Matte Finish

As someone who has always sought out products that enhance beauty without compromising on values, I couldn’t help but be excited when I came across the Milani Amore Matte Lip Crème in the shade Obsession. This product is not just another lip gloss; it’s a game-changer in the world of matte lip products. The nourishing formula promises a luxurious experience that leaves my lips looking fuller and feeling great. The soft, velvety finish is something I’ve been searching for, and it’s nice to finally find a product that delivers on its promises.
The first feature that stands out to me is the highly saturated liquid-to-matte formula. It’s refreshing to see a product that can transition from a liquid to a matte finish without drying out my lips. I have often faced the dilemma of choosing between vibrant color and comfort, but with this lip crème, I feel like I’ve found the perfect balance. The double-sided, flexible plush applicator is another thoughtful detail. It hugs the contours of my lips perfectly, allowing for precise application. This makes it easy for me to achieve that bold, opaque color that I crave without any mess or fuss.
With 29 shades to choose from, I appreciate the diversity of options available. Whether I’m in the mood for a soft pink for daytime or a striking red for a night out, there’s a color for every occasion. This variety allows me to express myself freely and experiment with different looks, which is incredibly empowering. Plus, the fact that it is vegan and cruelty-free aligns perfectly with my personal values. I can enjoy a beautiful lip color knowing that no animals were harmed in the making of this product.
One of the standout features of the Milani Amore Matte Lip Crème is its long-lasting wear. The claim of up to 16 hours of wear is impressive, and I can say from experience that it lives up to that promise. I love the idea of a lip product that can withstand a full day of activities without needing constant touch-ups. Additionally, the non-sticky formula is a game-changer for those of us who find traditional lip glosses cumbersome and uncomfortable. Instead, it offers a smooth feel that makes wearing it a pleasure rather than a chore.
Another aspect that I find appealing is how this lip crème doubles as a nourishing lip treatment. The refreshing sensation it provides is addictive, making it a perfect choice for both day and night looks. I can easily swipe it on during the day for a pop of color or layer it for a bolder, more dramatic effect at night. This versatility is something that I truly appreciate in my beauty routine.
Milani’s commitment to celebrating diversity is also something I admire. As a brand born in East LA, they truly embody the melting pot of cultures and backgrounds. Their philosophy that beauty is for everyone resonates deeply with me. It’s refreshing to see a brand that prioritizes real people and real lives over unattainable beauty standards. This inclusive approach makes me feel more connected to the brand and its products, knowing that they stand for something meaningful.
In conclusion, I wholeheartedly recommend the Milani Amore Matte Lip Crème in Obsession for anyone looking to elevate their lip game. The nourishing formula, wide range of shades, and commitment to cruelty-free beauty make it an exceptional choice. If you’re on the fence about trying it, I encourage you to take the plunge. You won’t regret adding this versatile product to your makeup collection!
Feature Description Nourishing Matte Formula Liquid-to-matte transition with a velvety finish for fuller-looking lips. 29 Shades Available A wide variety of colors to suit any occasion and personal style. Vegan & Cruelty-Free Ethically made without animal testing, aligning with conscious beauty choices. Long-Lasting Wear Up to 16 hours of transfer-resistant wear for all-day confidence. Nourishing Treatment Dual function as a lip treatment, providing a refreshing sensation. Inclusive Brand Philosophy Celebrates diversity and promotes beauty for everyone.
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2. Milani Stay Put Longwear Liquid Lipstick – Smudge-Proof Kiss-Proof, and Fade-Resistant Formula for All-Day Wear – 10-10

As I delve into the world of lip cosmetics, I can’t help but be drawn to the Milani Stay Put Longwear Liquid Lipstick. This product truly embodies the blend of vibrant color and lasting wear that so many of us crave in our makeup routine. With a rating of 10/10, it’s clear that this lipstick is a favorite among beauty enthusiasts and casual users alike, and I’m excited to share why I believe it deserves a place in every makeup bag.
One of the standout features of the Milani Stay Put Liquid Lipstick is its ultra-comfortable formula. I appreciate how it glides on smoothly, thanks to its lightweight, airy texture enriched with moisture-rich Avocado Oil and Vitamin E. This is particularly important for me as someone who often struggles with lip products that feel heavy or drying. The infusion of nourishing ingredients ensures that my lips remain hydrated, which is a game-changer for long wear. Plus, with a promise of up to 12 hours of transfer-proof, soft-focus matte wear, I can confidently go about my day without worrying about constant touch-ups.
What truly enhances the usability of this lipstick is its versatility. Whether I’m heading to the office, attending a party, or simply enjoying a casual outing, the Milani Stay Put Liquid Lipstick adapts seamlessly to every occasion. The fact that it is smudge-proof and kiss-proof gives me the freedom to enjoy my day without the anxiety of leaving lipstick marks on my coffee cup or my partner’s cheek. This is especially appealing for those of us who lead busy lives but still want to look polished and put together.
The precision doe foot applicator is another thoughtful detail that I find makes a significant difference. It allows for a mess-free application, and I love how I can build the color to my desired intensity. Whether I’m going for a subtle nude look or a bold statement lip, this product accommodates my mood and style. The range of 12 wearable neutrals and buildable bolds means I have options for every outfit and occasion, making it a versatile addition to my makeup collection.
Moreover, I find it commendable that Milani is committed to cruelty-free practices. Knowing that this product – along with all other Milani offerings – is not tested on animals aligns with my values as a conscious consumer. It’s refreshing to support a brand that prioritizes ethical practices while delivering high-quality products. This connection to the vibrant culture of East LA also resonates with me; it’s a reminder of the rich diversity that inspires creativity in the beauty industry.
In conclusion, if you’re someone who values long-lasting, comfortable lip color, I highly recommend trying the Milani Stay Put Longwear Liquid Lipstick. Its combination of nourishing ingredients, versatile shades, and a commitment to cruelty-free practices makes it a standout choice in the crowded cosmetics market. With this lipstick, I feel confident that I can express my personality and style without compromise. So why not treat yourself and elevate your makeup game? You won’t regret it!
Feature Benefit Ultra-comfortable formula Keeps lips hydrated and feeling good all day Long-lasting wear (up to 12 hours) Reduces the need for frequent touch-ups Smudge-proof and kiss-proof Ensures lipstick stays put during various activities Precision doe foot applicator Allows for a mess-free application and color build-up Cruelty-free Aligns with ethical consumer values
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3. Milani Color Fetish Matte Lipstick (Sensual)

When I first came across the Milani Color Fetish Matte Lipstick in the shade ‘Sensual,’ I was immediately intrigued. As someone who is always on the lookout for a reliable and versatile lipstick, this product caught my attention due to its promise of a luxurious soft velvet-matte finish and its rich pigment. The idea of a lipstick that can provide full coverage in just one swipe is not only appealing but also incredibly practical for those of us who lead busy lives. This ultra-creamy formula ensures that my lips feel comfortable and hydrated, which is a significant factor for me when choosing lip products.
The range of six shades offered in this collection is another strong point. Each shade is thoughtfully curated to complement various skin tones, making it easier for me to find that perfect nude that enhances my natural beauty. I appreciate brands that recognize the diversity of beauty and provide options that cater to everyone. Whether I’m going for a subtle daytime look or something more dramatic for an evening out, I have the flexibility to choose a shade that suits the occasion.
One of the aspects that genuinely resonates with me is Milani’s commitment to vegan and cruelty-free beauty. Knowing that this lipstick is formulated with Hyaluronic Acid not only adds to its moisturizing properties but also aligns with my values of using products that are kind to animals. It gives me peace of mind to know that I’m applying a product that has been made without harming any living beings and is designed to keep my lips feeling ultra-soft and smooth throughout the day.
For those moments when I’m running late and need a quick way to elevate my look, this lipstick is a true lifesaver. I can easily swipe on one of the shades for an instant glam effect, even with minimal makeup. This versatility makes it a must-have in my makeup bag, as it simplifies my routine without compromising on style. The ease of application is something that I think many individuals will appreciate, especially when life gets hectic.
Milani’s ethos of embracing beauty in all its forms is refreshing. Their roots in East LA and the celebration of diversity within the community resonate with me. I love that they prioritize real people over runway models and high fashion, promoting self-expression for everyone, regardless of background. It’s this kind of authenticity that makes me feel more connected to the brand and its products.
In summary, the Milani Color Fetish Matte Lipstick (Sensual) is not just another lipstick; it’s a product designed for real lives, offering comfort, style, and a commitment to ethical beauty. I believe that this lipstick can elevate anyone’s makeup collection, providing a reliable option that checks all the boxes—creamy texture, rich pigmentation, and a fantastic range of shades. If you’re in the market for a new go-to lipstick that feels good and looks even better, I wholeheartedly recommend giving this one a try. You won’t regret it!
Feature Description Matte Color Lipstick Ultra-creamy, pigment-rich formula for full coverage with a soft velvet-matte finish. Available Shades Six curated nude shades designed to flatter a variety of skin tones. Vegan & Cruelty-Free Formulated with Hyaluronic Acid for nourishment; never tested on animals. Quick Glam Easy application for an instant glam look, perfect for minimal makeup days. Brand Ethos A celebration of diversity and self-expression in beauty for everyone.
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4. Milani Amore Shine Liquid Lip Color – Addiction (0.1 Ounce) Cruelty-Free Nourishing Lip Gloss with a High Shine Long-Lasting Finish

As I explore the Milani Amore Shine Liquid Lip Color in the shade ‘Addiction’, I can’t help but feel excited about the potential this product has to enhance my makeup collection. With its enticing promise of high shine and nourishing properties, this liquid lip color stands out in a crowded market. It offers a unique blend of comfort, vibrant color, and a long-lasting finish that many beauty enthusiasts, including myself, seek.
The first feature that caught my attention is the high shine liquid lipstick formulation. The Amore Shine Liquid Lip Color is described as the next generation of lip gloss, providing a rich pigment that doesn’t just sit on the lips but instead enhances their natural beauty. The glide-on formula is designed to dry comfortably, which is a crucial factor for anyone who has ever felt the discomfort of a drying lip product. The fact that it lasts up to 8 hours is impressive, especially for those busy days when reapplication isn’t always feasible. I can already envision myself wearing this lip color from morning meetings to evening outings without worrying about touch-ups.
One of the most appealing aspects of the Milani Amore Shine Liquid Lip Color is the range of 13 shades available. This variety means that whether I’m in the mood for a subtle, everyday look with a Deep Rose Brown or feeling bold with a True Ruby Red, there’s a color that matches my vibe. The ability to choose from such a diverse palette allows for personal expression, which is a significant selling point for me. It’s not just a lip color; it’s a way to showcase my personality and mood through makeup.
Another standout feature is the commitment to cruelty-free beauty. Knowing that this product has never been tested on animals resonates with my values. I appreciate brands that prioritize ethical practices, and Milani’s dedication to cruelty-free products makes me feel good about my purchase. Additionally, the unique sponge applicator allows for precise application, especially around the lip line. This attention to detail means I can achieve a polished look without the hassle of additional tools or skills.
The tips and tricks provided for application are also a thoughtful addition. Applying a thin layer to the center of the bottom lip and then pressing the lips together helps distribute the product evenly, ensuring a flawless finish. I love that Milani is not just selling a product; they are also providing guidance to help me get the best out of it. This kind of customer care can make all the difference in the world for someone looking to enhance their makeup skills.
Lastly, I resonate deeply with Milani’s mission and philosophy. Their roots in East LA and commitment to diversity highlight a brand that values real people and their stories. The idea that beauty is for everyone, regardless of background, strikes a chord with me. It makes me feel connected to the brand and reinforces my desire to support a company that champions self-expression and authenticity.
In conclusion, the Milani Amore Shine Liquid Lip Color in ‘Addiction’ is not just another lip gloss; it’s a product that encapsulates quality, ethics, and inclusivity. If you’re someone who values high shine, long-lasting wear, and a diverse range of colors, this liquid lip color is definitely worth considering. I can see it quickly becoming a staple in my makeup routine, and I believe it could be the same for you. Why not give it a try and experience the beauty of self-expression for yourself?
Feature Details High Shine Finish Richly pigmented, next-generation gloss that lasts up to 8 hours. Color Range Available in 13 vibrant shades from Deep Rose Brown to True Ruby Red. Application Unique sponge applicator for precise, non-sticky application. Cruelty-Free Never tested on animals, aligning with ethical beauty standards. Usage Tips Apply to the center of the bottom lip, press lips together, and fill in Cupid’s bow. Brand Philosophy Celebrates diversity and self-expression, catering to all individuals.
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Why Milani Obsession Liquid Lipstick is a Game Changer for My Beauty Routine
I’ve always been on the lookout for a lipstick that not only enhances my look but also feels comfortable throughout the day. Milani Obsession Liquid Lipstick has truly transformed my beauty routine. The first thing I noticed was how effortlessly it glides on my lips. The smooth application makes it easy to achieve that perfect pout, which is a must for me when I’m in a rush.
What I love most is its long-lasting formula. With my busy lifestyle, I don’t have time for constant touch-ups, and Milani’s liquid lipstick holds up beautifully from morning coffee to evening outings. I can sip, snack, and chat without worrying about my lipstick fading or smudging. This reliability gives me the confidence to focus on my day rather than my makeup.
Another fantastic aspect is the vibrant range of colors. Whether I’m going for a bold red for a night out or a subtle nude for work, Milani has a shade to match my mood and outfit. This versatility allows me to express myself and feel empowered, no matter the occasion. Plus, the formula is lightweight and non-drying, which is a major bonus for someone like me who
Buying Guide for Milani Obsession Liquid Lipstick
Why I Love Liquid Lipsticks
I’ve always been a fan of liquid lipsticks for their long-lasting wear and vibrant colors. Milani Obsession Liquid Lipstick stands out in my collection for its rich pigmentation and comfortable formula. The convenience of applying a liquid lipstick and knowing it will stay put throughout the day is a game-changer for me.
Choosing the Right Shade
When I first explored the Milani Obsession Liquid Lipstick range, I found myself overwhelmed by the variety of shades available. I recommend considering your skin tone and the occasion when selecting a shade. I often choose a bold color for nights out and a softer nude for everyday wear.
Texture and Finish
One of the aspects I appreciate about Milani Obsession Liquid Lipstick is its texture. It glides on smoothly and dries to a matte finish without feeling overly dry. I prefer a formula that feels lightweight on my lips, and this one definitely delivers.
Longevity and Wearability
I’ve tested the wear time of Milani Obsession Liquid Lipstick during long days and special events. It typically lasts several hours without needing a touch-up, which I find impressive. However, I always keep a lip balm handy for added moisture if needed.
Application Tips
To achieve the best results, I recommend exfoliating and moisturizing my lips before application. Using a lip liner can also help define my lips and prevent feathering. I apply the lipstick in thin layers for a more even finish, allowing it to dry completely between applications.
Removing the Lipstick
At the end of the day, I’ve noticed that removing liquid lipstick can sometimes be a challenge. I find that using an oil-based makeup remover or micellar water works best for me. It breaks down the formula effectively without damaging my lips.
Price Point and Value
Milani products are generally affordable, making them accessible for everyone. I believe that the quality of Milani Obsession Liquid Lipstick justifies its price. I often find it to be a great value considering the performance and color payoff.
Final Thoughts
In my experience, Milani Obsession Liquid Lipstick is a reliable option for anyone looking to enhance their lip game. With the right shade, texture, and application techniques, I have consistently enjoyed its performance. Whether you are new to liquid lipsticks or a seasoned pro, I believe you will find something to love in this range.
Author Profile

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I'm Allan Hopson, formerly a Distinguished Visiting Professor of Politics and History at Hillsdale College, where I shared my insights until my retirement in 2013. Currently, I am the John A. Howard Distinguished Fellow for Family and Religious Studies at the International Organization for the Family, and I serve as the Editor of The Natural Family.
Beginning in 2025, I have embarked on a new venture—writing an informative blog focused on personal product analysis and first-hand usage reviews. This transition allows me to explore a wide range of products, offering detailed insights and practical advice based on thorough research and my personal experiences. Through my blog, I aim to provide readers with honest, in-depth information that helps them make informed decisions in their everyday lives.
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